Is your brand easily forgotten by your customers? Do they come back to you after purchasing one time? How do you make sure your customers are not only just one-time customers but loyal fans of your brand?
Making your brand memorable in the minds of your customer is impossible without having any personality to your brand. You may have the logo, a name, a color but what is the vibrance and the meaning of your brand in the mind of the customer? What kind of a personality does the brand exhibit and who can resonate with your personality?
Brand personality works with similarities to the human personality. It is built based on characteristics, emotions, and behaviors. These traits and characteristics of a person are what make us feel more connected to the individual and establish a friendship with them. We can share funny stories with one another, go on trips together and share a laugh. In the case of your business, a brand personality is also what drives the connection between you and your customers. With an establishment of personality, you are facilitating a meaningful and effective relationship that improves the associations people build around your brand.
For example, if we take a look at Apple as a brand, the brand is synonymous with words and traits such as sleek, quality, attractive, high-tech, innovative and easy. These qualities also, brand associations are part of building the brand personality. What kind of associations do you want your targeted customers to have with you?
Contrary to common belief, building a brand personality is not all that difficult once we get all the basics covered. The basics include having a good brand identity and consistent marketing efforts to build the brand identity. The brand identity should be reflected at every touchpoint. Whether a customer is interacting with you at a random supermarket, or the designated store, or online, you are communicating your brand values and emphasizing the message. How memorable you remain to the customer is dependent on how good the experience was, how the brand was reflected on to the customer service, and how effective the product was at delivering the brand promises.
What are some steps you can take to ensure you are memorable with a great brand personality? Here are some of the best followed tips from the best branding companies Malaysia.
Taking A Look At Your Existing Marketing Campaigns
What do your existing marketing campaigns look like and what kind of a message are you trying to send? The best way to build a brand personality is through the advertisements you place and carefully choosing the people you associate with within the advertisements. The message you want to give is rooted in your ads and to emphasize it, you may need to make some changes. If your brand personality is about excitement, then you need to show excitement through your ads.
What are the types of words you use to communicate with your customers? Does it exhibit sophistication, openness, excitement, or spontaneity? All of these personality traits need to be distinctive from one another and you need to choose a handful of personality traits you want to have. Communication is the best way to show your customers your personality so choose your words extremely carefully and craft them well! Training your employees and staff is also crucial to the communication you build,