Create A Unique Logo With These Simple Steps!
A good logo is lucrative for your business. It is one that reflects your brand’s identity and values, immediately grabs attention and is able to effectively create an impact on your target audience through visuals. You want to create a logo that not only makes a strong first impression, but is also distinctive in the way that it separates your brand from your competitors.
Moreover, your logo just happens to be the first thing your customer sees, as it is essentially printed across all your letterheads, business cards, posters, promotional packages, as well as featured on your websites, social media and other market campaigns. However, when it comes to designing logos there are several factors to keep in mind, some of which are discussed below. No matter what your budget is, you can create a great logo that embodies your brand’s values right from the comfort of your homes at G Residen, Pantai Hillpark and Seni Mont Kiara.
Develop Your Brand Identity
“Brand identity” is a broad term that encompasses all the visual elements of a brand, such as its name, tagline, colour, design, graphics, and even smell or taste depending upon what it is trying to sell. Therefore, the most important aspect of designing your logo comprises of developing your brand identity.
This includes asking questions such as; what makes your brand unique or special, and what you would want your brand to represent, or be known for in the long run. You should also try to describe your brand in a few words, as well as think about what words you would want your customers to associate with your brand. This will help you to understand the core personality of your brand and whats its trying to communicate, and thus help you to lay the foundation of your logo design.
Decide on a Type of Logo
Although all of them comprise of symbols and/or words, there are different types of logos out there that serve different purposes. Among these include: Monograms or lettermarks, which comprise of brand initials such as HBO, IBM, or BBC.These logos follow a minimalist aesthetic, which immediately sets them apart from their competition, and effectively streamlines brand names that are otherwise too long to remember.
Another type includes the wordmarks or logotypes, which similarly focus on the company’s name alone and do not include any other graphic or symbol. Examples of this include brands such as Coca Cola, Disney, and Visa. Such brands are thus font-based and pay close attention to their typography.
Other types of logo include pictorial marks that only consist of a symbol. Famous pictorial logos include Apple, Shell, and Twitter. These logos are recognizable anywhere and thus form an instant connection with their consumer. Pictorial logos can also feature abstract designs that have no literal meaning such as Pepsi. Logos can also feature a mascot, or emblems such as a badge or crest, which have a more traditional appeal.
Therefore, it is important to decide on what type of logo you’re going for based on your brand identity. For e.g. if you’re a real estate company that features properties like Seni Mont Kiara condo, Pantai Hillpark Bangsar South and rent property G Residence KL, you can opt for a symbol of the KL tower.
Once you decide whether you want to design a pictorial logo, wordmark or a monogram, you will be able to determine which aspect of the design requires the most attention.
Pick Your Typography
Typography is a crucial part of logo design. If you opt for the logotype or monogram, then your focus should be on picking or creating a truly unique font that will set your brand apart from others. However, try to stick to a maximum of 2 fonts – one for your brand name and one for your tagline if you have any, in order to make it more cohesive and easy to read.
There are several types of font that you can consider. Among these include Serif fonts such as Times New Roman, that are clean, classic and traditional. Sans Serif fonts on the other hand, like Franklin Gothic, represent modern and contemporary values, whereas script typography resembles cursive handwriting and calligraphy, and can be used to create individuality for your brand. Lastly, display fonts are highly stylized and thus do not require any other graphics to complement them. These fonts can be used to create a bold statement.
Select Your Colour Scheme
Next comes choosing your colour scheme or colour palette. Try to avoid colours that are already being used by your competitors, in order to distinguish your brand.
Colours are known for eliciting different emotions, such as red makes one thing of love, passion or even anger. whereas a cool tone like blue makes one calm, an example being the logo of Edge Prop, which features properties such as Pantai Hillpark rent, and rent room G Residence.
Similarly, opt for a colour that embodies your brand’s personality. For e.g. if your brand is youthful, energetic and fun then opt for a colour like yellow that evokes optimism and happiness. Based on your primary colour, choose a colour scheme such as warm, cool, or even monochrome.
Compose Your Elements Together
Your brand will be used in various different places, so you need to make sure that it can be easily replicated. For this reason, try to stick to clean compositions and placements, and avoid adding complex elements such as gradients and shadows as these do not easily show up in prints. Play around with size, rotations and arrangements, in order to create movement within your design.
Check out this video below to learn more about the elements of design:
Moreover, do not forget about the negative space in your design, i.e. the space around your logo. Sometimes this can be used to create an interesting illusion that can create a great impact, such as the arrow in the FedEx logo.
By keeping these key aspects in mind, you are on your way to create a distinctive and unique logo that is sure to get your business booming. Check out Web Designing Techniques for tips on how to create your own website and further polish your designer skills.